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About Us

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Started by the James family at Rutland Water in 2016. As enthusiastic waterskiers and wakeboarders, spending family time at the lake enjoying activities both on and in open water is engrained in our family values.

We wanted to create a place for families to share our core values of enjoying time spent on the water, sharing laughs, and making memories together.

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Fast forward to now and this original vision is still anchored at the heart of everything we do. Over the years thousands of friends, families, teams, and colleagues have visited our Aqua Parks. All of whom have shared laugh-out-loud memories and conquered a physical challenge, helping restore people’s mental and physical health and boost their well-being.

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Whilst the team has now grown to 3 UK locations and over 150 employees, our strong ethos and family values remain.

Our senior management team are passionate about Water safety and providing the best visitor experiences we can offer!

Our teams

Our Mission

To provide a 5 star experience that is fun and challenging for all our customers in an environment in which they feel safe and respected.

Our Values

  • Adventure
  • Respect
  • Inclusivity
  • Safety
  • Enjoyment
  • Camaraderie

Our Vision

Groups, families, adults, children, and adrenaline junkies alike have been drawn to watersports for generations. What we do out on the water has changed over the years, but the core values of enjoying time spent on the water, sharing laughs, making memories, and forging bonds between them haven’t.

Fast forward to now and this original vision is still anchored at the heart of everything we do. Over the years thousands of friends, families, teams, and colleagues have visited our Aqua Parks. All of whom have shared endless laughs and conquered a physical challenges, helping restore people’s mental and physical health and boost their wellbeing.

We are always looking for ways to lead the Aqua Park industry by improving safety standards, investing in our people, improving visitor experience, and designing bespoke equipment.

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